With so much competition, it has become more and more difficult for your product stickers to stand out on the retail shelves these days. The question that needs to be raised, is ‘how can you create a label that will be noticed?’ High quality design as well as excellent print quality are critical when it comes to standing out from the crowd, but, if you really want to create some buzz around your product, you should try and do something unique. At Label-it, we understand your sticker printing requirements and have therefore taken the initiative to share an article that provides a few product label ideas. In this way, we hope to assist you in designing and printing superior quality labels that will sell your product!
1. Tell a Story
When it comes to the design and printing of your sticker, you need to think ‘out of the box’. Think about the last time your child bought a bottle of milkshake. How about adding a fun little story related to the product? Why not have several different stories for each flavour, so that each time someone has bought a bottle, they could read something new. Kids would more than likely buy more than one bottle at a time, to collect the different stories.
There are so many copywriters out there that would jump at the chance to work on a project like this. You don’t have to spend thousands – you could even hire a student. When designing your label, you just need to leave a small space on it for these stories we will take care of all your sticker printing requirements.
2. Run a Competition
You could use a part of your label to run a competition with your customers. Here is an example of what you could do. Provide simple instructions and print a random 10 digit code on every label. Instruct your customer go to your website to enter in this code to see if they win. There would be a different 10 digit code on every label. On the home page of your site you could have an area where your customer can enter this 10 digit code.
Not only will this enhance the look of your label, but you could also start to gather some marketing information. You could try and capture an email address and other personal information once they have entered the code, thereby creating a great marketing database for future communication activities such as email marketing.
3. Numbered Stickers
Sticker printing just lends itself to consecutive numbered labels! If you want to emphasize the fact that your product is handcrafted, not mass produced, you could feature unique numbers on your labels. Just add a little note: “Bottle X of 2000” (ask us how we can do the consecutive numbering here) to your product label.
In today’s competitive marketplace it is so difficult to be different – with digital sticker printing you can create a self adhesive sticker that is truly unique.
Who was it that decided that every label for a particular product should be exactly the same? With the power of digital label printing we no longer have to live by that rule. There is a huge opportunity here for enterprising companies to create something completely new in the world of product stickers.