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Consumer preference give labels the edge

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08 Nov 2016
Consumer preference give labels the edge

There is a discernable change in some quarters in the choice consumers are making in the shape and form of containers they prefer –and that is opening up new opportunities for self-adhesive labels. Mr Jan Frederik Vink, President of FINAT, said: “Historically, with many consumer products, retail customers had few choices – either a box, paper bag or a tin! This was often because of the very nature of the product but with the introduction of many new forms of traditional products we are seeing an emerging preference by consumers to buy these products in plastic containers which give visual evidence, usually through a transparent stripe, of how much remains and which are much more tactile and easier to handle.

“Laundry products have seen a strong trend away from powders and into liquids which require bottles – and self-adhesive labels are the best form of product decoration. Similarly, in the bathroom, the move to liquid soap, shampoo and tooth paste dispensers lends itself to the use of self-adhesive decorations.”

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